大數(shù)據(jù)如何助力小企業(yè)的成功丨雙語

原作者：Rick Delgado

編譯：T客匯 李哲

關(guān)鍵詞：大數(shù)據(jù)、小企業(yè)、云計(jì)算

企業(yè)都希望從大數(shù)據(jù)中獲益。近些年來，大公司一直將大數(shù)據(jù)分析作為提高公司收益和效率的方式。

而小企業(yè)，似乎感覺自己被這一趨勢甩在了后面。畢竟，大數(shù)據(jù)聽起來像是一種運(yùn)用最新科技來發(fā)掘洞察力的復(fù)雜戰(zhàn)略。也就是說，小企業(yè)似乎覺得，大數(shù)據(jù)對它們來說是可望不可即的。其實(shí)，這是一種誤解。由于成本的下降和對大數(shù)據(jù)應(yīng)用理解的進(jìn)一步加深，小企業(yè)已經(jīng)完全可以采用大數(shù)據(jù)解決方案了。

小企業(yè)面臨的大問題是，如何將大數(shù)據(jù)用到最好。有如此多的方案可供選擇，小企業(yè)應(yīng)該采用什么樣的戰(zhàn)略，來確保大數(shù)據(jù)方案的成功呢？當(dāng)然，沒有一種戰(zhàn)略是萬無一失的，但小企業(yè)仍然可以采用一些指導(dǎo)原則來提高成功率。

對于小企業(yè)來說，大數(shù)據(jù)戰(zhàn)略的采用，必將改變它們的運(yùn)行節(jié)奏。大數(shù)據(jù)有可能徹底改變一家公司的運(yùn)營方式和關(guān)注焦點(diǎn)。正因?yàn)槿绱危?strong>首次采用大數(shù)據(jù)的小企業(yè)不能好高騖遠(yuǎn)，要把目標(biāo)設(shè)定在可以掌控的范圍之內(nèi)。數(shù)據(jù)的來源多種多樣，但是如果小企業(yè)能夠縮小其重點(diǎn)范圍，它們就可以鎖定應(yīng)用大數(shù)據(jù)的具體方法。

其中一種方法，就是通過增強(qiáng)小企業(yè)現(xiàn)有的知識和數(shù)據(jù)。它們不需要安裝物聯(lián)網(wǎng)傳感器來收集數(shù)據(jù)，因?yàn)槿魏蔚男∑髽I(yè)都有大量的數(shù)據(jù)可供分析，從銷售數(shù)據(jù)到社交媒體上的數(shù)據(jù)。深入挖掘這些信息將是小企業(yè)大數(shù)據(jù)戰(zhàn)略順利邁出的第一步。

專一性是所有大數(shù)據(jù)方案的共同特點(diǎn)。小企業(yè)需要清晰地定義它們的目標(biāo)，明確它們想要達(dá)成的結(jié)果。缺少清晰的方向，它們會浪費(fèi)大量的時(shí)間，毫無目的地收集和分析數(shù)據(jù)。

即使有了這些指導(dǎo)原則，小企業(yè)也不一定能夠順利實(shí)施大數(shù)據(jù)解決方案。因?yàn)楹芏鄷r(shí)候，它們對可供使用的工具并不了解，更不要說如何正確地使用這些工具了。在這一點(diǎn)上，云計(jì)算或許可以幫助它們。同許多其他服務(wù)一樣，很多云服務(wù)提供商可以提供大數(shù)據(jù)分析服務(wù)。其中一些是免費(fèi)的，還有一些需要支付適度的費(fèi)用，但這些服務(wù)都會賦予小企業(yè)一些它們自身不具備的能力。

從云端獲取大數(shù)據(jù)，使得小企業(yè)不再需要投入大量的資金用于軟件和硬件建設(shè)?；谀K化數(shù)據(jù)中心的云服務(wù)，可以幫助小企業(yè)將現(xiàn)有的數(shù)據(jù)數(shù)字化，并把它們存儲起來，用于分析以獲取大數(shù)據(jù)的洞察力。

所以歸根結(jié)底，還是要找到并采用一款合適的工具。可供選擇的工具有很多，但適用于小企業(yè)的應(yīng)該是用戶友好型的工具，學(xué)習(xí)曲線較短。小企業(yè)很可能缺乏大數(shù)據(jù)專家，因此選擇一款易于使用的分析儀表盤，對于大數(shù)據(jù)方案的成功會很有幫助。合適的工具有助于小企業(yè)整合資源，更好地利用現(xiàn)有的數(shù)據(jù)。

大數(shù)據(jù)如此的復(fù)雜，沒有哪種方法可以讓企業(yè)一舉成功。但是遵循以上提示，大數(shù)據(jù)方案或許會更加富有成效。盡管每一家小企業(yè)的目標(biāo)不同，但大數(shù)據(jù)都會對它們有所幫助。所以，對于小企業(yè)，大數(shù)據(jù)并不是可望而不可即的。而此時(shí)此刻，正是小企業(yè)放手一試的最好時(shí)間。

英文原文：

How small businesses can succeed with their big data projects

It’s no secret that businesses are excited about the possibilities they can gain from big data; large corporations have been tapping big data analytics for years as a way to increase revenue and improve efficiency.

Small businesses, on the other hand, may feel a bit left out of the trend. Big data, after all, sounds like a complex strategy using the latest technology to discover important insights. In other words, it’s something that feels like is out of reach. But that would be a mistake. Small businesses now have access to big data solutions thanks to decreasing costs and greater understanding of its uses.

The big questions small businesses have is how best they can use it. With so many possibilities ripe for the taking, what strategy can they pursue to ensure their big data projects are successful? While no strategy is fool proof, there are a number of guidelines small businesses can adopt to increase their chances for success.

Adopting a big data strategy will certainly be a change of pace for a small business. Big data has the potential to completely change how a company operates and what they focus on. Due to this factor, it’s important that small businesses trying out big data for the first time don’t aim too big. Keep expectations manageable. Big data can be collected from a vast array of sources, but if a small business narrows its focus, it will be able to pinpoint specific ways in which it can use big data.

One good place to start is through?augmenting the knowledge?and data that a small business already has. There’s no need to install Internet of Things sensors to collect data for a company to analyse. Any small business should already have lots of data to examine, from sales data to social media interactions. Mining that information for helpful insights is a good first step before growing a big data strategy.

Specificity is something that applies to all big data projects. Small businesses need to be able to clearly define their goals while also specifying the results they want to achieve. Without clear direction, companies will spend a lot of time collecting and analysing data with no real purpose. Organisations must declare the business cases they’re going after with their big data projects. With this in mind, they’ll be able to proceed with confidence.

Even with these guidelines, small businesses may still struggle implementing big data solutions. In many cases, they’ll have little knowledge of the tools available at their disposal, let alone how to use them in the right way. The answer may be found in the cloud. Just as with many other services, big data analytics is something offered by many cloud service providers. Some of the?options?are free, while others can be purchased through modest monthly fees, but they all can grant small businesses certain capabilities they’ve never had before.

With big data available through the cloud, small businesses don’t have to worry about investing large sums of money into new software and hardware. Cloud services with amodular data centre?can also help smaller companies digitise their existing data, essentially putting them in a form where they can finally be analysed for big data insights.

It all comes down to finding and adopting the?right tools. There are a lot of tools available out there, so small businesses need to find one that is user friendly and features a short learning curve. Chances are a small business doesn’t have much in the way of big data experts, so picking an easy-to-use analytics dashboard goes a long way toward promoting a successful big data project. The right tool will help small businesses unify their sources, aiding them in getting the most out of the data already in their hands.

With something as complex as big data, no single solution will provide the pathway to immediate success, but big data projects can be more effective with the above tips in mind. Every small business will have different goals and objectives, but the one unifying aspect is that big data can help them all. Small businesses don’t have to feel like big data is out of reach. If anything, there has been no better time to give it a shot than right now.

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